Credit Hiring

THE PRODUCT

Credit solution for dealerships(B2B product) to finance cars purchased on the InstaCarro platform.

TARGET

Active users on the platform with acredit limit available for hiring

PROBLEM

Many dealers have available credit butdon’t use it and don’t even simulate proposals for analysis

the Process

Fundamental project for the growth of the company's credit product. It was carried out in a short space of time, consisting of 3 stages:

Discovery

Deepening the problem and defining hypotheses

Solution concept

Iteration on the product with application of interface solutions to validate hypotheses

Monitoring and learning

Post-launch data monitoring and consolidation of learnings

MY ROLE

- Analysis of platform access data and review of the journey to identify iteration touchpoints
- Definition of hypotheses for validation
- Creation of the product user interface design for validation
- Definition of KPI and post-launch monitoring in conjunction with the PM
- Management of the post-launch learning process to identify possible improvements in the solution

1. Discovery & definition of hypotheses

Main hypotheses and initiatives

Reviewing the user journey on the platform, I rethought the main areas where we need to offer more credit availability, generating 3 main initiatives that can leverage results:

Insert the avaiblelimit in the institutional area

Including the amount of credit avaiblein the navigation menu can increase hiring

Banner in the offer list

Campaing to promote the product in other areas ofthe user journey

Include call to action with payments terms

CTA with credit terms at checkoutof payment and in the “my purchases” area

2. solution concept

Implemented solution interface

The avaible limit

Call to action at other points in the journey

Pre-filled credit simulation after car selection

3. MONITORING AND LEARNING

One day after launch we already saw a positive impact

MONTHLY REPORT (AFTER LAUNCH)

NOW wefocusing on increase awareness and top of funnel!